In an exclusive interaction with Adgully, Poulomi Roy, Chief Marketing Officer, RSH Global - Joy Personal Care, discusses the strategic decision....
As the Indian Premier League (IPL) continues to captivate millions, its impact on Social Media engagements is evident. The IPL is not just a cricket....
The Indian Premier League has been capturing a major share of the digital viewership in the last few years, even as TV viewership has remained....
Star Sports, the official broadcaster of Tata Indian Premier League (IPL), today announced an association with Tata Play, India’s leading DTH....
The Indian Premier League franchise Punjab Kings onboarded KENT as its Principal Sponsor for the upcoming season. The 'Shers' will be seen in....
As India’s current obsession, the Indian Premier League, comes to a close, an aspect closely connected to the cricket extravaganza is....
Sudha Numac Games Pvt. Ltd. has recently launched its brand winx11, providing its users with the ultimate unique experience. Winx11 comes up with a....
IPL on TV sees 40% drop in number of advertisers during opening match The number of advertisers on the opening day telecast of the Indian Premier....
Ahead of the sixteenth edition of the Indian Premier League, Mumbai Indians launch their season campaign ‘Mumbai Meri Jaan’, which....
Indian Premier League moving away from paid content is a potential threat for TV advertising in the medium term, feels Karan Taurani, Senior Analyst....
The marketing world moves at the speed of light. But after the pandemic that speed has further increased as brands are enthusiastically geared up for....
Sunstone Eduversity, one of India's leading higher education service providers, has announced its collaboration as associate partners with the Indian....
A23, India’s premier online multi-gaming platform, today announced the promotion of its Responsible Gaming Campaign during the upcoming season....
As the Indian Premier League Mega Auction took place in Bengaluru on 12-13th February, Delhi Capitals created buzz both inside and outside the....
IPL or IPL? Hyperlocal delivery brand Dunzo has found yet another quirky way of making people aware of the second wave. Only this time they’ve....
YuppTV, the world’s leading OTT platform for South-Asian content, has acquired the rights for Dream11 Indian Premier League 2020 for a total of....
The Indian Premier League (IPL) revealed it's logo for the upcoming 2020 season featuring tittle sponsors Dream11 on Thursday. They revelead the....
The Indian Premier League (IPL) is more a carnival than cricket. Disney-Star India began 2020 with an ambitious revenue target of Rs 3,000 crore for....
The Indian Premier League (IPL) has been named the most expensive T20 league in the world. There are numerous reports and data on advertisers’....
On Sunday, The Board of Cricket Control in India (BCCI) convened the Governing Council Meeting pertaining to the Indian Premier League (IPL) where it....
According to media reports, Hotstar has pulled out as associate sponsor of the Indian Premier League (IPL). The reports say that Hotstar chose to....
AbhiBus.com, India’s growing online market place for bus ticketing on 4 April 2018 announced launch of AbhiCricket, a unique cricket game on....
Sun TV Network Limited, which operates satellite television channels across four languages of Tamil, Telugu, Kannada and Malayalam, airs FM radio....
Star India has awarded its creative mandate for Indian Premier League (IPL) 2019 to Taproot Dentsu, the creative agency from Dentsu Aegis Network,....
The overall value of the IPL ecosystem increased from US$5.3 billion in 2017 to US$6.3 billion in 2018, supportedby the broadcasting rights fee....
Indian Premier League (IPL) has become one of the biggest sporting properties in India today. IPL as a TV property has continued to grow in terms of....
With power-packed cricket, gripping entertainment and flashy advertisements, the Indian Premier League (IPL) has become India’s most celebrated....
After two months of thrilling action on the field, it was @ChennaiIPL who emerged victorious and lifted the Indian Premier League (@IPL) trophy for....
In keeping with its expansion plans in the regional space beyond South India, it is learnt that Sun TV Network is eyeing the Bengali and Marathi....
Gulf Oil Lubricants India Limited, a Hinduja Group Company, proudly announces the ‘Gulf Fan Bus’ as the official vehicle for the fans of....
Onida, the consumer durables brand from Mirc Electronics Ltd, has pumped in a huge dose of nostalgia in its latest campaign for its air conditioners....
Gearing up for the Indian Premier League, India’s most awaited cricket tournament, HMD Global, the home of Nokia phones, has announced its....
Nippon Paint, Asia’s leading paint manufacturer, today announced a sponsorship alliance with leading Indian Premier League cricket franchise,....
The Board of Control for Cricket in India (BCCI) today announced its association with Tata Nexon as the Official Partner for the VIVO Indian Premier....
Star India on Monday, February 19, 2018, won the rights for audio-visual production services for Indian Premier League (IPL) and BCCI Domestic....
With the acquisition of the global media rights of Indian Premier League (IPL) for five years (2018-2022), Star India has become THE destination for....
Sony Pictures Networks (SPN) India lost out the fresh bid for Indian Premiere League (IPL) media rights for five years yesterday (September 4, 2017)....
Star India will be home to Indian Premier League (IPL) for the next five years (2018-2022). The broadcaster has bagged the global media rights for....
Duff & Phelps, the premier global valuation and corporate finance advisor, has announced findings from its 2017 report, ‘IPL: The Decade....
Chinese smartphone major, Vivo, has retained the title sponsorship rights for the Indian Premier League (IPL) for the next five years (2018 to 2022).....
Kingfisher’s IPL formula was everything but the formula - Lights. Camera. Freeze. With the 10th edition of the Indian Premier League....
Officer’s Choice Blue, from the Allied Blenders and Distillers (ABD) stable, has launched its latest digital campaign – ‘Salute toh....
As the country prepares for the 10th edition of Indian Premier League 2017 from April 5 onwards, several brands across diverse sectors have joined....
The annual T-20 cricket extravaganza – Indian Premiere League – is all set to commence from April 5, 2017. And this year, Sony Pictures....
Maxus has successfully retained the media responsibilities of the Indian Premier League (IPL) for its 10th edition. Maxus has been the media agency....
With a little over a month to go for the most awaited tournament, buzz for the 10th edition of Vivo Indian Premier League (IPL) has started. Close on....
In its 10th edition, the Indian Premier League unveiled the new logo for 2017. The logo beautifully captures 10 golden years of the tournament with....
Commencing preparations for the upcoming tournament, Kings XI Punjab announced their extended partnership with Virender Sehwag. Along with Heading....
The Board of Control for Cricket in India (BCCI) has put off holding the bidding for the Indian Premiere League (IPL) media rights, which was....
The Indian Premier League Media Right ITT has received a massive response from the leading media and technology companies. The ITT document....
The Board of Control for Cricket in India (BCCI) on Sunday announced the tender process for global media rights (TV and digital) for Vivo Indian....
After seven weeks of world-class cricketing action, a @davidwarner31 inspired Sunrisers Hyderabad (@SunRisers) stunned the star-studded Royal....
The 9th edition of Indian Premier League witnessed a 40% higher viewership than the 2015 edition on Cricbuzz. Cricbuzz received 30 billion page....
Sun TV Network, which operates satellite TV channels across four languages – Tamil, Telugu, Kannada and Malayalam – and presently airs....
The Gujarat Lions, the latest addition to the Indian Premier League (IPL), has taken fan interaction on Social Media to an altogether new level....
The Indian Premier League 2016 has been an interesting event for sponsors and brand analysts alike. With the tournament nearing its conclusion, it....
Chinese smartphone manufacturer Vivo is the most recalled sponsor of Indian Premier League (IPL) 2016, with 20 per cent Indian respondents....
Over the last three years, the Indian sports scene has witnessed a mushrooming of leagues other than cricket. For a country where cricket is a....
Sony Music India has partnered with Kolkata Knight Riders for this season of IPL and has released the first playlist of one of the best performing....
Vodafone India’s much loved ZooZoo in its emoji avatar generated an estimate of 90 million impressions in just two days of its launch on....
Etihad Airways and Jet Airwaysare continuing their sponsorship as Official Airline partners and principal sponsors of defending championsMumbai....
Coming after two back to back T20 cricket tournaments – the Asia Cup and ICC World T20 – Indian Premiere League (IPL) Season 9 has....
Vivo has further strengthened its marketing plans ahead of the Indian Premiere League (IPL) 2016. The Chinese smartphone manufacturer came on....
After weeks of speculations, it is now official – popular comedian Kapil Sharma will be returning to television on Sony Entertainment....
PepsiCo India, one of the largest food and beverage companies in the country, today announced its association with The Indian Premier League as....
ITV has agreed a new four-year deal with Nimbus Communications, for the UK broadcast rights to the Indian Premier League (IPL) cricket....
Fever 104 FM, recently, gave its listeners a chance to meet with players from the Delhi Daredevils team. The station has always cheered and....
Stay away from IPL! First it was Australia then Pakistan, and now it is England's cricketers, but here the reason is entirely different. The....
Indian Premiere League (IPL) is the second most innovative sports event, said Fast Company ' a US magazine. And, on the top position is ESPN.As per....
Indian Premiere League (IPL) is looking out for a strategic partnership with USA Cricket to take IPL teams and matches to the US.To do so, recently,....