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Rivals this year, formidable duo in 2025 - JioCinema & Star’s combined IPL potential The Indian Premier League has been capturing a major....
Indian advertising - Tackling the headwinds and bringing back growth For the first time in 15 years, India’s advertising industry grew at a....
The road to ethical influencer marketing – A guide for brands With great influence comes great responsibility. Consumers today crave....
Why Amazon’s Programmatic Push Matters? The programmatic advertising landscape is about to get a whole lot more crowded. Amazon, the retail....
Revisiting the Multiplex ecosystem – What will it take to revive the ent juggernaut? The multiplex ecosystem in India has undergone a....
Reliance and Disney merge Indian media operations: Report Reliance Industries (RIL) and Walt Disney Company have reportedly signed a binding....
India Shifts to a New Socio-economic Classification System ISEC India’s sole and autonomous market research industry body, Market Research....
Indepth: Band, Baja, Baraat - Thriving economy behind the big, fat Indian weddings Over the years, the wedding industry in India has evolved into a....
When shock tactics backfire: Lessons from Poonam Pandey hoax case for ad industry In the film ‘Sarkar’, Amitabh Bachchan’s....
Interim Budget 2024 - Reactions Interim Budget: Projected economic growth of 6-6.8% to drive ad spends - Harsha Razdan Sharing his insights, Harsha....
Sony terminates merger agreement with Zee Culver Max Entertainment (CME) has officially issued a notice to Zee Entertainment Enterprises Ltd. (ZEEL)....
McCann Worldgroup India win big at EFFIE India Awards 2023 The Advertising Club hosted the latest edition of the coveted EFFIE India Awards 2023 in....
Navigating the cookieless future: Examining the ground realities of the seismic shift “Cookieless future” has emerged as a seismic....
Experts weigh in on the big trends for the OTT industry in 2024 In 2023, the streaming landscape underwent a transformative journey, leaving an....
The true cost of ad fraud in 2024: Strategies to outmanoeuvre the fraudsters Fraudsters are akin to chameleons, adapting and evolving with their....
ChatGPT’s year of wonder: Catalysing transformation in the cultural landscape ChatGPT has reached its one-year milestone. It made its public....
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Video exclusive: Shashi Sinha - unabridged and in his most candid self In a free-wheeling Zoom interview with Adgully, Shashi Sinha, CEO, IPG....
Beyond cookies - Part 1: The rise of alternative solutions Just the other day, Dan Taylor, Google Vice President of Global Advertising, affirmed....
Metaverse marketing: A rollercoaster ride of interest and revival story In the ever-evolving landscape of digital marketing, the metaverse emerged....
Harsha Razdan: Transformative decisions, client-focused approach, and growth vision In this freewheeling chat with Adgully, Razdan says that his....
Dabur’s Sanath Ravindran Pulikkal decodes data-driven marketing in the OTT world Sanath Ravindran Pulikkal, Head of Marketing - Home Care....
SCREENXX Awards 2023: ZEE5, TVF, Pankaj Tripathi, Mona Singh, Jim Sarbh steal the show The fifth edition of the SCREENXX Awards 2023 was held in....
ICC Cricket World Cup 2023: A global spectacle for brand reach and engagement The ICC Cricket World Cup has evolved significantly as a global....
2023 turning out to be a bumper festive season, marketers eye 2x increase in sales The festive season of 2023 is turning out to be yet another year....
The journey of the ‘Nifty Magician’: An exclusive interview with Anuj Singhal Here is a captivating interview with Anuj Singhal,....
CMOs’ Charcha Bengaluru 2023: Marketers’ blueprint for inclusivity & sustainability Adgully, the leading trade news portal covering....
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Global gaming industry 2023 revenue at $350 bn, to reach $500 bn by 2027: Dentsu-LOCO The third edition of GAMEXX 2023 saw the release of a White....
Industry experts explore new frontiers in gaming at GAMEXX Summit & Awards 2023 India today is the world’s second largest gaming market,....
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Air India rebranding Part 1: The good, the bad and the ineffective In the fiercely competitive and ever-evolving world of aviation, where....
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Lack of news ratings will have an impact: Shashi Sinha Shashi Sinha, the chief executive of IPG Mediabrands, has opined that the lack of ratings for....
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Will programmatic CTV media buying overtake linear TV? Exploring future scope In recent years, programmatic CTV media buying in India has....
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Will Meta’s Threads be a Twitter killer? Experts feel it’s too soon for an epitaph Meta Platform’s Instagram has launched Threads,....
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New gameplan for media planning in a tech-driven era Media planning is undergoing significant transformations with the introduction of various new....
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Partha Sinha, Rana Barua, Ajay Kakar reveal the best aspects of ABBYs 2023 Stage is set for the 2023 edition of Goafest, the largest advertising....
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Godrej Consumer Products signs pact to acquire FMCG biz of Raymond for Rs 2,825 cr Godrej Consumer Products Limited (GCPL) today announced that it....
Kevin Vaz resigns from Disney Star, to join Viacom18? Kevin Vaz, who has recently resigned from Disney Star, is all set to join Viacom18, as per....
Over 147cr videos views, 5cr app downloads during IPL 2023 opening weekend: JioCinema JioCinema, the Official Digital Streaming Partner of TATA IPL....
Jio Cinema to get 60% of IPL 2023 ad revenue, says MPA report The Indian Premier League (IPL) 2023 battle will play out as much on the cricket field....
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Indepth: The anatomy of boycott culture in India – Part 1 The social media landscape today has become a dark underbelly of the cyber world for....
How women leaders are spearheading the next level of business innovations The 4th edition of Women Disruptors 2023, held on March 6, 2023 in Mumbai,....
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Union Budget 2023-23 Union Budget 2023: Infusion of Rs 9,000 cr in the corpus for MSME credit While presenting the Union Budget 2023-24 in....
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EFFIE India 2022 Winners announced - Ogilvy wins Agency of the year Mondelez India was judged the EFFIE India Client of the Year, while Ogilvy Group....
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NTO 2.0 is the outcome of strong collaboration between industry & TRAI: K Madhavan The Telecom Regulatory Authority of India has notified....
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Raw data analysis shows abnormal hike in Times Now's view time: ED The Enforcement Directorate (ED) has filed a chargesheet in a special court in....
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Jio 5G rollout in select metros by Diwali; investment of Rs 2 lakh cr committed Jio has prepared an ambitious 5G roll-out plan, which will be the....
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ZEE-Sony proposed merger gets approval from stock exchanges ZEE Entertainment Enterprises Ltd. (ZEEL) has received an approval from the Bombay Stock....
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Direct-to-Avatar: The new frontier for brands in metaverse For millennia, the only viable marketplace was the one based on physical exchange or....
R K SWAMY & BBDO separate after 37 years together India’s pioneering agency R K SWAMY and BBDO, one of the world’s most successful....
Zee News’ Sudhir Chaudhary set to start his own venture Sudhir Chaudhary, who has quit as Editor-in-Chief and CEO of Zee News, WION, Zee....
Cannes Lions 2022: Dentsu Creative India is Agency of the Year; also bags a Titanium Dentsu Creative India has ended Cannes Lions 2022 chapter on a....
IMAGEXX Awards 2022: Lifetime Achievement Award for Roma Balwani Roma Balwani, Thought Leader in Strategic Communications, and Former President,....
IPL 2023-2027: Who has the upper hand in winning the media rights? Yet another successful edition of the Indian Premier League (IPL) concluded a few....
Advertising on Netflix AVOD: A new frontier for brands We already know that Netflix is set to introduce an ad-supported version by the end of this....
Our focus is to make India one of the largest markets for Spotify: Arjun Ravi Kolady In conversation with Adgully, Arjun Ravi Kolady, Head of Sales,....
To share or not to share: A deep dive into the dilemma over OTT password sharing Netflix proclaimed jubilantly in 2017 via a tweet. Five years down....
Announcing DATAMATIXX 2022 – the focussed eye on Programmatic, AI & Data Science Adgully has been at the forefront of recognising the....
Goafest 2022 Day 1 & Day 2 Coverage: Goafest 2022, India’s most definitive advertising, media and marketing symposium, returns after a....